Identity Standards & Guidelines

The following document is the Identity Standards & Guidelines for the new identity for the Centene Corporation which I renamed "Celenus". The Designing Brand Identity books was very useful for this final part of the project. I referenced the book for definitions and examples that would be found in a standards booklet. I tried to match the book to the style of the identity, but it was harder than I thought. I also didn't stick to the grid I created, so the whole thing feels a little scattered and crowded. It seemed thin for a guidelines book, but hopefully it has the essentials in there for whoever comes along to use it. For the physical copy I printed it off, trimmed it down to full bleed on 7.5"x10" and then bound it with glue and put a strip of orange paper over the spine. It held up while I was flipping through so I feel good about it.