Wednesday, October 3, 2012

Signature Roughs

A basic signature using the Archer typeface in italic with the tag line below and to the right. The light blue and the italic are friendly, but it's also professional enough to trust.
The medical





The signature uses a rounded typeface that is also very friendly and the all caps says we mean business.


 The two protective and supportive bands sit together in symmetry.
 

Here the two bands are not as rigid and geometrical. And the combo is paired with the italic slab serif instead of the rounded sans-serif.
The hand is both in control of the ball and there to catch it. The tagline strays from the brand, but it's still about quality care.

The letter "C" with a medical plus sign affixed to the bottom right that signifies health care.
The C at the beginning becomes a kind of halo or protector of the word while retaining enough of itself to read as the first letter.
The letter "C" cradles the remaining letters of the word "Celenus" within itself protecting them and offering them support.
Celenus is held aloft by two strong pillars representing strength and a bridge.
The three rings symbolize the tagline's core values of "affordability, quality, local".
The medical care symbol is suspended at the top of the "l" meeting up nicely with the serif.

The medical care symbol is in the background of the first two letters.

 
One ribbon wraps and protects the orange wall and the blue circle is the same size as the type.
This is an abstract symbol of two varied ribbons wrapped around each other. It appears in some of the other marks, but this is a flat perspective.

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