Thursday, November 29, 2012

The Final Three Signatures

Although this mark does not really embody the core values put forward in the strategy, I still wanted to include it for it's differentiation and power. If it strikes someone the right way, then it could be tweaked to fit into the strategy. I mostly wanted a strong mark with a bright color.
This is the more professional and cool medical mark of the three. This mark came together because of the interesting play of white space with the overlapping crosses. I also see a supportive mark in the green cross as if it is catching the red square in the upper right.
This is the only mark to have come from the original 15 roughs, but I felt like it was a solid direction to go in regard to the mood board chosen and strategy I wanted for the company. The abstract mark was enlarged and retouched.

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