This mark was fun to work with since it's got no tagline and it's a simple shape. For the business cards I just wanted something striking and graphic and the same goes for the shirt. The mark works well at almost any size.
These applications were meant to be pretty sparse which I thought went well with the mark. The website looks pretty standard and I wished I pushed that more or started with a very simple grid. I chose the fish for the brochure because I thought they represented choices or people in an ocean of options. I also thought the blue color looked good.
I've never done a letter head so I didn't even know where to start, but something kind of came together after shuffling stuff around for a while. I learned after that it's best to put some text in a demo letterhead to see how it sits. The app was kind of fun to come up with since I was forced to come up with options a user might want to see. The colors for this mark look very friendly and attractive on white iphone which helps a lot.
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