The Chosen One

After the presentation of the three options the class chose this one for the go ahead as the new identity for Centene corporation. I was satisfied since this was my favorite. It won pretty handily as well. The other two only got a few votes each. That worried me a little since maybe it means they were really shoddy, but it might just mean that they were more in line with the strategy as someone pointed out.

Identity Applications

This mark was fun to work with since it's got no tagline and it's a simple shape. For the business cards I just wanted something striking and graphic and the same goes for the shirt. The mark works well at almost any size.

These applications were meant to be pretty sparse which I thought went well with the mark. The website looks pretty standard and I wished I pushed that more or started with a very simple grid. I chose the fish for the brochure because I thought they represented choices or people in an ocean of options. I also thought the blue color looked good.

I've never done a letter head so I didn't even know where to start, but something kind of came together after shuffling stuff around for a while. I learned after that it's best to put some text in a demo letterhead to see how it sits. The app was kind of fun to come up with since I was forced to come up with options a user might want to see. The colors for this mark look very friendly and attractive on white iphone which helps a lot.

The Final Three Signatures

Although this mark does not really embody the core values put forward in the strategy, I still wanted to include it for it's differentiation and power. If it strikes someone the right way, then it could be tweaked to fit into the strategy. I mostly wanted a strong mark with a bright color.

This is the more professional and cool medical mark of the three. This mark came together because of the interesting play of white space with the overlapping crosses. I also see a supportive mark in the green cross as if it is catching the red square in the upper right.

This is the only mark to have come from the original 15 roughs, but I felt like it was a solid direction to go in regard to the mood board chosen and strategy I wanted for the company. The abstract mark was enlarged and retouched.